Passion
The Web and being a WebMarketeer has no closer explanation than passion. When you go to c|net or Yahoo! and see those great graphics, cool content, interactive polls, everchanging, dynamic content or listen to the latest Real Audio clip, don't you feel the energy and excitement and interactivity that is the Web?
Being a WebMarketeer is all about passion, living and breathing the Web and understanding how to unlock its full potential for everyone to experience. It's about knowing the delicate balance between synergy, energy, dynamics, great content, and technological marvel.
Next time you talk to someone about a Web site or the potential for global electronic commerce, ask them what their passion is. Are they just doing their job or can you see that spark in their eye and "talk" in their gestures that says they love the Web and feel that everyone should experience the passion that is the Web.